Direct Mail Dimensional, Under $5 Cost-Per-Piece

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Service Plans

Agency: DDB UK
Client: Volkswagen

Volkswagen, working with DDB UK, promoted its service plans by demonstrating their long-term benefits and showing retailers how easy it is to create return customers by using them. The company sent an authentic closed-circuit TV security disc to retailers, which showed two salesmen caught on camera doing odd things to make their customers come back. The film also included an internal presentation that showed recipients other ways to create return customers. Thirty-nine percent of recipients viewed the presentation.

Creative Director
Guy Bradbury

Art Director
Deborah James

Chris Lapham

Kevin Clarke, Andrew Walsh


Laminate Rocks!
Agency: Proximity/BBDO Minneapolis
Client: Formica
ECD: Brian Kroening

My Memoirs
Agency: Wunderman
Client: Lufthansa Germany
ECD: Erik Backes

Agency: Di Paola
Client: LoJack
CD: Flavio Rucci

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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