Direct Mail Customer Retention

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Bronze

Iron Envelope

Agency: Proximity London
Client: Royal Mail

A weight limit increase allowed Royal Mail customers to begin to send heavier and larger items through the organization's Tracked service. However, some businesses didn't consider Royal Mail as an option for items weighing more than 5 kg. To raise awareness of the service and its usefulness, the organization distributed an oversized and weighty metal envelope that was engraved with the recipient's name and address. The campaign saw an ROI of 23 to one.

Executive Creative Directors
Duncan Gray, Caitlin Ryan

Art Director
Jo Jenkins

Copywriter
Marcus Iles

Finalists

Acceleration Box
Agency: Clemenger BBDO Proximity Melbourne
Client: Mercedes Benz Australia
CD: Peter Bidenko

Gallery of Freshness
Agency: Wunderman Vienna
Client: DM Drogeriemarkt
CD: Tom Krutt

When the Newsletter is Turned into a Shopping Bag
Agency: Agentur am Flughafen
Client: Alois Scherrer AG
CD: Rene Eugster

Password Revealed
Agency: TBWA Tequila
Client: The Army
CD: Dick Dunford

Tattoo You!

Agency: Benner & Partner GmbH
Client: House of Flames
CD: Klaus Eberle

Moleskin
Agency: Clemenger Proximity BBDO Melbourne
Client: Mercedes Benz Australia
CD: Peter Bidenko

Kustom Konnections 3D SAW
Agency: Draftfcb New Zealand
Client: Genesis Energy
ECD: James Mok

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