Cluster Bomb Drop

Share this content:

Agency: DraftFCB New Zealand

Client: The Aotearoa New Zealand Cluster Munition Coalition

When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.

The agency dropped 30,000 bomb-shaped leaflets out of a plane over the city. The leaflets gave information about the dangers of cluster bombs, and also doubled as petitions to the New Zealand Minister of Defence. Thirty-four percent of the signed leaflets were sent in.

<a href="">What is the strongest aspect of the Cluster Bomb Drop campaign?</a> | <a href="">BuzzDash polls</a>

Loading links....

Next Article in Caples Awards

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here