Cluster Bomb Drop

Share this content:

Agency: DraftFCB New Zealand

Client: The Aotearoa New Zealand Cluster Munition Coalition

When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.

The agency dropped 30,000 bomb-shaped leaflets out of a plane over the city. The leaflets gave information about the dangers of cluster bombs, and also doubled as petitions to the New Zealand Minister of Defence. Thirty-four percent of the signed leaflets were sent in.

<a href="">What is the strongest aspect of the Cluster Bomb Drop campaign?</a> | <a href="">BuzzDash polls</a>


Next Article in Caples Awards

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above