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Data Solves the Questions About.com Couldn't Answer
Symphonic Marketing Moves Customers
WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.
Direct mail is far from dead, especially when it comes to customer lifetime value.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
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