Andi Emerson Award — 2008 Winner — Rory Sutherland

Share this content:

The Andi Emerson Award, named for the Caples' founder, is presented each year to an individual who has contributed outstanding service to the direct marketing community.

This year's winner, Rory Sutherland, vice chairman of Ogilvy UK, has a long-standing passion for the creative side of the industry and leaves a very distinct footprint on direct marketing thanks to his personality and insight. He advocates for and strives to produce “advertising which does different things, rather than just saying things differently.” While he began his career in account management at OgilvyOne, his passion for copywriting soon won him the title Head of Copy and later Creative Director. He's been with the agency for more than 20 years.

Like Emerson herself, Rory is an advocate for new media. He first used the Internet in 1986 and has been an integral part of Ogilvy Interactive's growth as a digital arm of the traditional agency group.

Rory is well recognized as an innovative thinker on media and communications — and fashion. In fact, when DMNews' sister publication Campaign named him “worst-dressed person in British advertising” in 2007, he embraced the title calling his appearance “deliberately scruffy.” On the topic of marketing, Rory, a former teacher at a grammar school in Aylesbury, has predicted more marketers ought to look beyond English-speaking borders both for the next wave of buyers and new pools of marketing talent.

Born in Usk, Monmouthshire and educated at Christ's College, Cambridge, Rory now lives in Brasted in Kent with his wife and twin daughters.

close

Next Article in Caples Awards

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above