Andi Emerson Award - Lester Wunderman

Share this content:

Lester Wunderman, the man widely credited with coining the term “direct marketing” more than four decades ago, is the 2010 winner of the Andi Emerson Award. It is presented each year to an individual for outstanding service to the direct marketing community.

“Wunderman the agency and Lester Wunderman the person created direct marketing as we know it,” said Patrick Fultz, president and CCO at the DM Creative Group and president of the Caples Awards.

Wunderman serves as chairman emeritus of Wunderman, the agency he founded as Wunderman, Ricotta & Kline in 1958. He has also been a member of the boards of The Advertising Council, the Direct Marketing Association, and the American Association of Advertising Agencies. Wunderman also contributes outside of the industry. He has served on the board of directors of the Children's Television Workshop and the US Fund for UNICEF.

“The central lesson is that the consumer, not the product, is our target,” said Wunderman, who added he is “terribly optimistic” about the industry's future.

“Through the books he's written and his involvement in so many different industry organizations, and the reputation that he has, you have a heritage of commitment from Wunderman to direct marketing,” said Gary Scheiner, managing partner and CCO at Rosetta and a Caples director.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above