Agency Self-promotion

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Agency/Client: Rosetta

Seeking to burnish its reputation for interactive marketing, Rosetta created an online game that incorporated augmented reality (AR). The “Snowday” microsite encouraged visitors to catch falling snowflakes with their tongue. By combining facial-recognition software and motion-tracking algorithms, the AR game could track the player's tongue as it “caught” virtual snowflakes. Once participants caught 1 million snowflakes, the firm delivered on the cause aspect of the campaign, filling a New Orleans park with snow for area kids.

Chief Creative Officer
Gary Scheiner

Executive Creative Director
Toni Hess

Chuck Wells

Art Director/Designer
Damien Girardi

Bronze - It's Handraising, Not Fundraising

Agency/Client: Story UK

Story UK wanted to do something charitable, but also creative for its end-of-year holiday initiative. It built a website for 25 charities that highlighted their “wish lists” of what skill sets and resources they were in need of, such as used clothing and a “database whizkid.” The initiative gave back to the community while also showing off the agency's creative and digital skills.

Creative Director
Dave Mullen

Digital Creative Director
Ailsa Jones

Head of Copy
Olivia Donaldson

Charlie Gordon

Head of Art
Susan Anderson

White Christmas

Agency/Client: OgilvyOne London

OgilvyOne London wanted a creative way to let its clients and prospects know about the firm's digital marketing capabilities. Realizing that changing someone's mind is often better done by showing, not telling, OgilvyOne produced a lighthearted Apple and Android app just in time for Christmas. It sent the app to 1,000 clients and saw 70,000 downloads.

Art Directors
John Trainor
Melanie Ferguson

Colin Nimick


Search for the world's greatest salesperson
Agency/Client: OgilvyOne
ECD: Mat Zucker

Hallway football
Agency/Client: Grupo
Bassat Ogilvy
ECD: Mun Tuck Wai

You make Exquisite cars, we create enthusiastic clients
Agency/Client: Underline, Czech Republic
MD: Marek Ridky

Find your perfect match
Agency/Client: BMF
CD: Dylan Taylor

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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