Seeking to burnish its reputation for interactive marketing, Rosetta created an online game that incorporated augmented reality (AR). The “Snowday” microsite encouraged visitors to catch falling snowflakes with their tongue. By combining facial-recognition software and motion-tracking algorithms, the AR game could track the player's tongue as it “caught” virtual snowflakes. Once participants caught 1 million snowflakes, the firm delivered on the cause aspect of the campaign, filling a New Orleans park with snow for area kids.
Chief Creative Officer
Executive Creative Director
Ihave.org.uk - It's Handraising, Not Fundraising
Agency/Client: Story UK
Story UK wanted to do something charitable, but also creative for its end-of-year holiday initiative. It built a website for 25 charities that highlighted their “wish lists” of what skill sets and resources they were in need of, such as used clothing and a “database whizkid.” The initiative gave back to the community while also showing off the agency's creative and digital skills.
Digital Creative Director
Head of Copy
Head of Art
Agency/Client: OgilvyOne London
OgilvyOne London wanted a creative way to let its clients and prospects know about the firm's digital marketing capabilities. Realizing that changing someone's mind is often better done by showing, not telling, OgilvyOne produced a lighthearted Apple and Android app just in time for Christmas. It sent the app to 1,000 clients and saw 70,000 downloads.
Search for the world's greatest salesperson
ECD: Mat Zucker
ECD: Mun Tuck Wai
You make Exquisite cars, we create enthusiastic clients
Agency/Client: Underline, Czech Republic
MD: Marek Ridky
Find your perfect match
CD: Dylan Taylor