Caples Awards -- Direct Mail Winners

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And the winners are:


Direct Mail -- Consumer Standard


First Place


Entry Name: The Ardbeg Committee; Creative Director: Dave Mullen; Copywriter: Liz Holt; Art Director: Dave Mullen; Production: Bob Lorie; Client: Glenmorangie Malt Whiskey; Agency: OneAgency, Edinburgh, Scotland


First Place


Entry Name: The New Rava "The Institute of Autotherapy;" Creative Directors: Bob Nash, Ian Haworth; Copywriters: Cathy Halstead, Justin Rogers; Art Directors: Dave Scott, Andy Mawson; Production: Pete Gettins; Client: Toyota (GB); Agency: WWAV Rapp Collins, London


Second Place


Entry Name: Dingo Blue Breeding Program; Creative Directors: Rob Morrison, Matt McGrath; Copywriter: Jennie Mowbray; Art Director: Nik Robinson; Production: Gillian Dravitzki, Gill Saker; Client: Dingo Blue Internet, Long Distance and Mobile phone Services; Agency: George Patterson Bates, North Sydney


Direct Mail -- Consumer Dimensional


First Place


Entry Name: Guinness Rugby World CupCampaign; Creative Director: Jon Dytor; Copywriter: Catherine Béar; Art Director: Phil Ridge; Production: Nicki Mason; Client: Guinness Agency: Brann Worldwide, Gloucestershire, UK


Second Place


Entry Name: Sail Bag and Paddle; Creative Directors: Matthew Shirtcliffe, Patrick Murphy; Copywriter: none given; Art Director: none given; Production: Cheri Joliffe; Client: Bank of New Zealand; Agency: Aim Direct, Auckland, New Zealand


Third Place


Entry Name: Socks; Creative Directors: Paul Readman, Stephen Broadhurst; Copywriter: Dawn Kermani; Art Director: Mark Flett; Production: none given; Client: The Macallan Single Malt Scotch Whisky, Highland Distillers; Agency: WWAV Rapp Collins Scotland, Edinburgh, Scotland


Direct Mail -- Consumer Retention


First Place


Entry Name: Scrapbook; Creative Director: Anne Moore; Copywriter: Laura Kilpatrick; Art Director: Joe Pas; Production: Susan Podlesney; Client: Chevy Suburban; Agency: Campbell-Ewald, Warren, MI


Second Place


Entry Name: Audi Class; Creative Director: Borja Orozco; Copywriter: Mar Calbo; Art Directors: Paul Paixa, Cesar Asensio; Production: Patricia Mediavilla; Client: Volkswagen Audi Espana; Agency: CP Comunicacion Proximity, Madrid


Third Place


Entry Name: Piggy Bank;Creative Director: none given; Copywriter: Margo McWilliam; Art Director: Gary Godkin; Production: Dannie Bundis, Mark Taffs; Client: Alphapharm; Agency: Leo Burnett, Sydney


Direct Mail -- Business Standard


First Place


Entry Name: Self-Promotion; Creative Director: Detlef Rump; Copywriter: Henry Brammer; Art Director: Jessica Teschke; Production: none given; Client: Self-Promotion; Agency: Knauer Rump Partner, Hamburg, Germany


Second Place


Entry Name: Installed Base Quarterly Mail (Bee mailer); Creative Director: Paul Huber; Copywriter: Pamela Hilborn; Art Director: Jen Shockley; Production: Theresa Fogoros; Client: micronpc.com; Agency: Miller/Huber Relationship Marketing, San Francisco


Third Place


Entry Name: Rubbish ... Brilliant!; Creative Director: Dave Mullen; Copywriters: Alan Stobie, Liz Holt, Rebecca Wood; Art Directors: Dave Mullen, Alan Thompson, John Shannon; Production: Bob Lorie, Paul Campbell; Client: Curtis Fine Papers; Agency: OneAgency, Edinburgh, Scotland


Direct Mail -- Business Dimensional


First Place


Entry Name: Cast; Creative Director: Luis Santos; Copywriters: Antonio Herrero, Estibaliz Gurruchaga; Art Directors: Gustavo Pino, Miguel Gonzalez; Production: Timoteo Martin; Client: Asisa Medical Insurance; Agency: CP Comunicacion Proximity, Madrid


Second Place


Entry Name: UnitedHealthcare Two-Stage Car Mailer; Creative Director: Kelly Vernon; Copywriter: Troy Thomas; Art Directors: Marian McDevitt, Mike Cullis; Production: Bruce Hall, Frank Harnden; Client: UnitedHealthcare; Agency: Publicis Dialog, Salt Lake City, UT


Third Place


Entry Name: IBM Software Lunch Invite; Creative Director: Peter Bidenko; Copywriter: Jason Stubbs; Art Director: Felicity Bidenko; Production: John Wood, Kirsty Ainsworth; Client: IBM Software; Agency: Impiric Sydney, Sydney


Third Place


Entry Name: Voodoo Doll; Creative Director: Stephen Etzine; Copywriter: Mark Rosica; Art Director: Chuck Thompson; Production: Mark Rosica; Client: Gallerywatch.com; Agency: Eisner Communications, Baltimore


Direct Mail -- Business Retention


First Place


Entry Name: Creative Pen; Creative Directors: Graham Mills, Jack Nolan; Copywriter: Richard Johnson; Art Director: Ian Mitchell; Production: none given; Client: Self-Promotion; Agency: Impiric, London


Second Place


Entry Name: We Are Moving the Whole Load; Creative Director: Ezequiel Trivino; Copywriter: Ana Lumbreras; Art Director: Miguel Gonzalez; Production: Julio Lopez; Client: Grupo Contrapunto; Agency: CP Comunicacion Proximity, Madrid


Third Place


Entry Name: Christmas Tale; Creative Director: none given; Copywriter: Alvaro Gonzalez; Art Director: David Lee; Production: Jose Vicente Garcia; Client: Iberia Airlines; Agency: CP Comunicacion Proximity, Madrid


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