Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
As the online consumer privacy debate takes shape on Capitol Hill, direct marketing agencies are educating their clients on how to actively engage consumers though mobile and social media but stay within legal and ethical bounds.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.