Can't make it to the shops? No worries. Tesco brings them to you.

Homeplus took on South Korean gorcery market leader E–mart.

Orders placed in the virtual store before 1 p.m. were delivered the same day.

While waiting for their trains, riders who downloaded an app could use their smartphones to scan QR codes.

The augmented reality effort won a Grand Prix in Media, and Gold Lions for Direct and Outdoor in 2011.

More than 10,200 consumers used their smartphones to participate in the campaign.

The campaign's success spawned an expansion of the trial, with virtual stores introduced at more than 20 bus stops across South Korea.

The Homeplus app is the number one shopping app in the country, with more than 900,000 downloads since April 2011.

UK-based grocery chain Tesco, rebranded in South Korea as Homeplus, worked with agency Cheil Worldwide to set up virtual 2D grocery shelves in the Seoul subway system, where there is underground Wi-Fi.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...