Can't make it to the shops? No worries. Tesco brings them to you.

Homeplus took on South Korean gorcery market leader E–mart.

Orders placed in the virtual store before 1 p.m. were delivered the same day.

While waiting for their trains, riders who downloaded an app could use their smartphones to scan QR codes.

The augmented reality effort won a Grand Prix in Media, and Gold Lions for Direct and Outdoor in 2011.

More than 10,200 consumers used their smartphones to participate in the campaign.

The campaign's success spawned an expansion of the trial, with virtual stores introduced at more than 20 bus stops across South Korea.

The Homeplus app is the number one shopping app in the country, with more than 900,000 downloads since April 2011.

UK-based grocery chain Tesco, rebranded in South Korea as Homeplus, worked with agency Cheil Worldwide to set up virtual 2D grocery shelves in the Seoul subway system, where there is underground Wi-Fi.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.