Canon extends loyalty program to video customers

Share this article:

Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.

Canon will roll out improved service and equipment evaluation loans over the next few months, according to a statement from the company. The three-tiered program is available to qualifying videographers, cinematographers and filmmakers. Silver-level membership is free, while gold membership costs $100 a year and platinum fees are $500 annually.

At the silver level, members receive a welcome kit, access to a service hotline and 20% off repairs. Gold membership adds equipment evaluation loans, quicker three-day service, a 30% repair discount and two "check and clean" vouchers, which include a product tune-up. Platinum offers two-day service and a 60% repair discount, as well as loaner equipment while repairs are being made.

Members of Canon's existing loyalty programs will be enrolled automatically in the initiative. The company split the initiative into three levels last year.

A Canon representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.