Canon extends loyalty program to video customers

Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.

Canon will roll out improved service and equipment evaluation loans over the next few months, according to a statement from the company. The three-tiered program is available to qualifying videographers, cinematographers and filmmakers. Silver-level membership is free, while gold membership costs $100 a year and platinum fees are $500 annually.

At the silver level, members receive a welcome kit, access to a service hotline and 20% off repairs. Gold membership adds equipment evaluation loans, quicker three-day service, a 30% repair discount and two "check and clean" vouchers, which include a product tune-up. Platinum offers two-day service and a 60% repair discount, as well as loaner equipment while repairs are being made.

Members of Canon's existing loyalty programs will be enrolled automatically in the initiative. The company split the initiative into three levels last year.

A Canon representative could not be immediately reached for comment.