Candles To My Door uses e-mail to push Mother's Day candles

E-commerce store Candles To My Door is using e-mail to help drive sales this Mother's Day. The brand launched the Mother's Day campaign about a month ago, and has since been sending e-mails running the deals for last minute shoppers looking for gift ideas.

To help customers figure out a good gift idea this holiday, the candle seller sent out a couple of e-mails with Mother's Day ideas. The e-mails, which are powered by Campaigner, feature discounts on candle brands, including Yankee candles and WoodWick, popular items on CandlesToMyDoor.com. 

For Candles To My Door, e-mail drives about 50% of revenue, and the Mother's Day holiday is the third biggest holiday for the company, after Christmas and Thanksgiving, said Buzz Hartsig, owner of Candles To My Door.

“The e-mails really drive traffic to our site,” Hartsig said. “If we send e-mails, we get a major response on our Web site, so we always make sure we're staffed up after an e-mail to handle the phone calls and the online orders.”

Candles To My Door typically sends e-mail once or twice a week to its list of about 60,000 people. The brand will include new products, those being discontinued and seasonal ideas. The e-mails also offer big discounts, which incentivizes customers to sign up for the database. For Mother's Day, Candles To My Door is offering up to 35% off of candles and fragrances.

“Candle companies come out with packages and special candles for Mother's Day, so we were able to tailor our e-mails around those products and offer deals,” added Hartsig.