Cancer Group Selects Merkle for Processing Work

Share this article:
The American Institute for Cancer Research tapped Merkle, an information-based database marketing agency, to provide various direct mail donation processing services, the company said yesterday.


The Washington-based organization is the nation's leading charity in the field of diet, nutrition and cancer. The work will be performed by Merkle Response Services and is to begin this summer. Merkle expects to process 1.5 million transactions a year for the nonprofit.


Merkle, Lanham, MD, recently added more than $1 million in imaging equipment to improve speed and accuracy in the processing of donations.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.