Canadian Marketing Association Forms BTB Council

Share this article:
The Canadian Marketing Association established a business-to-business council to provide guidance on BTB marketing issues including benchmarks, best practices, case studies and research, the association said yesterday.


The B2B Council also will be involved with the CMA's education and professional development planning.


Leading the council will be Greg McKenzie, president of Pitney Bowes' PostLinx division. McKenzie has more than 20 years of business and marketing experience and has held executive positions with METACA, CIBC, Frito Lay and Nabisco. He is also chair of the 2006 CMA B2B Conference, to be held March 1 at Westin Harbour Castle Hotel in Toronto.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.