Canada's Largest Bank Signs Unica

Share this article:
Unica Corp. said yesterday that RBC Royal Bank has selected its Affinium customer analytic and marketing automation software.


The software will be used to automate the development and execution of the bank's targeted marketing campaigns for its Visa credit card customers in Canada.


RBC Royal Bank is the personal and commercial banking division of RBC Financial Group, the brand name used by Royal Bank of Canada and its subsidiaries.


Royal Bank is Canada's largest bank as measured by market capitalization and assets and is one of North America's leading diversified financial services companies.


Affinium is designed by Lincoln, MA-based Unica to help clients execute targeted direct mail, statement insert and telemarketing campaigns.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.