Canada Post Debuts Permanent Stamp

Share this article:

Canada Post has introduced a non-denominated stamp that will retain its value forever.

The Permanent stamp will be accepted at the basic domestic Lettermail rate within Canada, and it replaces next year's 52-cent domestic rate-definitive stamps, said Canada Post, Ottawa. Mailing a Permanent stamp outside of Canada will incur an additional fee. This is the first time such a stamp has been issued.

"The Permanent stamp will eliminate the need to purchase 1-cent stamps after a rate increase, doing away with the need for Canadians to worry about using up postage stamps before a rate increase takes effect," said Nicole Lemire, a Canada Post spokeswoman.

The Permanent stamp goes on sale at the current domestic rate of 51 cents (Canadian) Nov. 16. These stamps will be accepted at the 52-cent rate effective Jan. 15, when the basic Lettermail rate rises by 1 cent. Canada Post does not necessarily raise stamp prices every year.

Canada Post talked with consumers before launching the stamp and found that 70 percent liked the idea of a stamp that retained its value, Ms. Lemire said.

Canadians also can use up their stock of 51-cent stamps, which will be accepted next year at the 52-cent rate even after the Jan. 15 rate increase.

Britain, Finland, Israel, Belgium, France, Norway and Sweden are among the countries that sell value-retaining stamps. The U.S. Postal Service may get into the act. In its May 3 filing for an average 8.5 percent postal rate increase, the agency seeks permission to issue a non-denominated First Class forever stamp to hedge against future rate increases. The stamp would be good for 1-ounce single-piece First Class Mail pieces.

Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your ...

Direct mail is far from obsolete, and investing in it could save the USPS.