Can you see it?

Share this article:
There's an interesting nugget buried in this visualization of billion-dollar-plus figures.

Found it yet?

OK. It's the fact that $385 billion is spent yearly on advertising, only $20 billion of which is online.

I thought it was low too. So I checked. Maybe it's by quarter, as this report says that worldwide ad spend was that high just in Q2 of this year was about $14 billion. That would be a yearly total of roughly $56 billion. Another report I found estimated total ad spend, to reach $421 billion — the ratio of online ad spend to the total being higher than in the (visually stimulating) graph.

What do you think when you see numbers about ad spend? What does it tell you about the strength of the industry or the efficacy of certain channels? We report these numbers a lot — and each time, the context changes based on the trend. If, for example, direct mail is dying (we got a lot of mail regarding an opinion in the magazine that direct mail was "dead, dead, dead"), is online advertising going to fill that void? Will the amount of marketing professionals active remain nearly the same?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.