Camrivox taps JangoMail's e-mail update

Share this article:

E-mail services firm JangoMail has upgraded its e-mail marketing service in a move to improve usability, and UK-based software developer Camrivox is using this update to help improve sales.

 

Camrivox, a developer of Computer Telephony Integration (CTI) software for the SME market, uses e-mail to keep customers and the channel base informed about product developments and to follow up on leads generated by downloading trial software.

The firm has been optimizing its e-mail program to Salesforce feature to connect its JangoMail account to multiple customer relationship management accounts.

 

“We concentrate on newsletters and lead follow-up to ensure people know where to buy our product once a trial has expired,” said John Porter, VP of marketing at Camrivox via e-mail. “As we are constantly adding features and supported CRM platforms, it is important to us to keep our customers and channels up-to-date and aware of new opportunities.”

 

Camrivox sends e-mail newsletters on a monthly basis to about 1,000 people.  Now it will be following up leads using the JangoMail/Salesforce integration at a rate of about 150 per week. The new JangoMail update lets Camrivox and other clients connect to multiple Salesforce accounts, letting sales agents share a single JangoMail account across company mailings. To enable organization-wide access to JangoMail, users can now create alternate login credentials for each additional employee.

 

“E-mail is great as it allows us to reach a large number of people without incurring cost or tying up resources,” added Porter. “As our e-mail list is permission-based, we know that customers have decided that they want to hear from us this way.”

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.