Camrivox taps JangoMail's e-mail update

Share this article:

E-mail services firm JangoMail has upgraded its e-mail marketing service in a move to improve usability, and UK-based software developer Camrivox is using this update to help improve sales.

 

Camrivox, a developer of Computer Telephony Integration (CTI) software for the SME market, uses e-mail to keep customers and the channel base informed about product developments and to follow up on leads generated by downloading trial software.

The firm has been optimizing its e-mail program to Salesforce feature to connect its JangoMail account to multiple customer relationship management accounts.

 

“We concentrate on newsletters and lead follow-up to ensure people know where to buy our product once a trial has expired,” said John Porter, VP of marketing at Camrivox via e-mail. “As we are constantly adding features and supported CRM platforms, it is important to us to keep our customers and channels up-to-date and aware of new opportunities.”

 

Camrivox sends e-mail newsletters on a monthly basis to about 1,000 people.  Now it will be following up leads using the JangoMail/Salesforce integration at a rate of about 150 per week. The new JangoMail update lets Camrivox and other clients connect to multiple Salesforce accounts, letting sales agents share a single JangoMail account across company mailings. To enable organization-wide access to JangoMail, users can now create alternate login credentials for each additional employee.

 

“E-mail is great as it allows us to reach a large number of people without incurring cost or tying up resources,” added Porter. “As our e-mail list is permission-based, we know that customers have decided that they want to hear from us this way.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.