Campmor Connects to America Online

Share this article:
Outdoor clothing and equipment provider Campmor, Saddle River, NJ, reached a marketing agreement with America Online, Dulles, VA, this week in which Campmor will be a tenant in the Pets, Travel and Outdoor Department of AOL's Shopping Channel. It also will have a presence on CompuServe and AOL.COM.


Campmor provides more than 10,000 clothing and equipment products ranging from camping and backpacking to climbing and water sports. As part of the agreement, Campmor will offer AOL customers exclusive deals and holiday promotions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.