Direct Line Blog

Campbell-Ewald head to retire

Share this article:
Tony Hopp
Tony Hopp

Campbell-Ewald has announced that chairman and CEO Tony Hopp will retire from his leadership role at the end of 2009. He will be replaced by current vice chairman and chief creative and strategic officer Bill Ludwig.

Hopp served for 13 years as head of the Warren, MI-based agency, whose clients include automotive brands Chevrolet and GM as well as AT&T and The US Navy. He will remain a senior advisor to the new leadership team through 2013.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.