The US Postal Service is conducting a review of its marketing agencies, the government agency said on June 30. USPS spokesperson Patricia Licata said that the USPS is reviewing its strategy and creative, retail promotions, direct marketing and sales support, media planning and buying, and multicultural marketing for the African-American, Hispanic and Asian markets.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.