Campaigns

One on One: Measuring the Creative Spark with Audra Pace

One on One: Measuring the Creative Spark with Audra Pace

By

Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far

One on One: Ji Krinsky on Creating Genius Experiences

One on One: Ji Krinsky on Creating Genius Experiences

By

Ji Krinsky explains the value to brands of the organic relationship Genius has built with fans and stars

DAM Hard for Big Agency

DAM Hard for Big Agency

By

TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

By

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

The Changing Face of Agencies

The Changing Face of Agencies

By

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

From Campaign: An Oral History of 'Get a Mac'

From Campaign: An Oral History of 'Get a Mac'

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

The Attribution Game

The Attribution Game

By

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

The Pro-Clinton Google Search Conspiracy

The Pro-Clinton Google Search Conspiracy

By

Why would Google run high risks by tinkering with search suggestions to favor one candidate over another?

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above