Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far
Ji Krinsky explains the value to brands of the organic relationship Genius has built with fans and stars
TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo
The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election
Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.
Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)
Why would Google run high risks by tinkering with search suggestions to favor one candidate over another?
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.