Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far
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TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo
The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election
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Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.
Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)
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