Campaigns

Make-A-Wish Foundation reaching out for Hispanic volunteers

Lauren Bell June 19, 2009

The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.
 

Sharpie's 'Uncap what's inside' by Draftfcb

June 18, 2009

Sharpie's recently launched "Uncap what's inside" campaign aims to show the power of tangible self-expression in an increasingly digital world. "Our job was to really come up with something that could speak to the breadth of products that Sharpie offers," says Gigi Carroll, creative director at Draftfcb.
 

NFL drafts Grey New York for branding

Carol Krol June 18, 2009

The National Football League announced Thursday it has selected Grey New York, a WPP Group agency, to create a comprehensive multichannel branding campaign that will integrate all of its properties. The campaign will include TV, digital marketing and fan affinity programs.
 

Mercury Media rolls out Spanish language division

Lynne Miller June 17, 2009

Mercury Media, the Santa Monica, California-based direct response media agency, will target the growing market for direct response advertising aimed at Spanish-speaking consumers with a dedicated specialty practice.
 

Creative solutions from Shawan Downs, Gerber, Kodak

June 15, 2009

Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" campaign, and Kodak's "ScanMate/What's in your inbox?" campaign.
 

Organic Trade Association finds lift in social marketing

Dianna Dilworth June 15, 2009

Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade Association (OTA), which ran a blog-based campaign, the goal was to create buzz about organic foods for people who are not already organic converts.
 

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

June 15, 2009

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.
 

Make-A-Wish sets up large donor site

Chantal Todé June 12, 2009

The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has created a unique Web site for large donors.
 

EthanAllen.com by Organic

June 08, 2009

Organic brought Ethan Allen's tradition of pairing customers with designers into the digital space with an interactive design board and one-to-one sharing capabilities.
 

Chase launches new rewards card and program

Lauren Bell June 05, 2009

JP Morgan Chase and Co. has launched a new proprietary rewards program for its Chase Card Services division. The "Ultimate Rewards" program, available to users of the Chase Freedom card and the new Chase Sapphire card, offers points rewards, which can be redeemed for cash, merchandise, travel and gift cards.
 

Amid bankruptcies, auto industry seeks digital reinvention

Lauren Bell, Dianna Dilworth, Chantal Tode June 05, 2009

Even with budgets getting sliced, marketing remains a necessary part of any automaker's business strategy. The question now is not whether automakers will spend to promote their brands, but whether they will stick to their old, traditional-media-heavy strategies or move their marketing dollars to more nimble online media.
 

Similac Strong Moms by Wunderman

June 04, 2009

Nick Moore, chief creative officer at Wunderman, explains the inspiration behind the infant formula's Strong Moms community and CRM campaign.
 

Sharpie, Draftfcb launch integrated campaign

Lauren Bell June 02, 2009

Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

New Cisco push is heavily social

Chantal Todé June 01, 2009

Cisco is relying heavily on social media in a new campaign for its Web conferencing program, Webex. The campaign also targets a broader audience than previous efforts.
 

Creative campaigns from Redhook, Western Union, WEL Foundation

Lauren Bell, Nathan Golia, Cara Wood June 01, 2009

Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.
 

Boost Mobile debuts multichannel campaign

Dianna Dilworth May 22, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is debuting a new campaign to promote its mobile phone services. The campaign, which includes TV, online, radio and mobile billboards, is centered around the "Unwronged" commercials featuring race car driver Danica Patrick.
 

Pepsi and MTV team for Rock Band competition

Dianna Dilworth May 21, 2009

MTV and MTV Games, a part of Viacom's MTV Networks, have teamed up with Pepsi for a new multichannel campaign that ties music and soda. The new campaign, called "Drink Up, Rock Out," begins on June 2 and runs through the MTV Video Music Awards in September.
 

T-Mobile campaign calls consumers to do a mobile makeover

Dianna Dilworth May 20, 2009

T-Mobile USA is debuting a new campaign today that is aimed at helping people save money on their wireless service. The campaign, called "Mobile Makeover," calls wireless customers to compare the value of their current wireless plan against other carriers.
 

Inbox Insider: Travel marketers use e-mail for last minute holiday deals

Dianna Dilworth May 19, 2009

As Memorial Day rounds the corner, travel marketers are using e-mail to promote last minute deals.
 

New Toyota Prius push
looks to reach masses

Lauren Bell May 15, 2009

Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.
 

Companies engage social media for coffee drinkers

Lauren Bell May 08, 2009

McDonald's national McCafé launch is only the latest social media effort by coffee retailers.
 

Crayola kicks off summer with a new campaign calling kids outside

Dianna Dilworth May 07, 2009

Crayon maker Crayola is launching a campaign that calls on kids to use their imaginations and go outside.The "Crayola Outdoor Challenge," which debuted May 5, is coinciding with National Physical Fitness & Sports Month, and is aimed at inspiring families to spend more time outside exercising.
 

Galaxy Nutritional Foods names Engauge AOR

Lauren Bell May 06, 2009

Galaxy Nutritional Foods has named Engauge its first-ever full-service agency of record as part of a rebranding strategy for its Veggie brand of soy-based cheese alternative. The new campaign, slated for September, will incorporate traditional print and PR as well as online ads, a revamped GalaxyFoods.com Web site and social networking on sites like Twitter.
 

Red Cross and Saatchi debut international social media campaign

Dianna Dilworth May 05, 2009

The International Federation of Red Cross and Red Crescent Societies (IFRC) have partnered with Saatchi & Saatchi (Saatchi) on a new social media and marketing initiative that reaches across the globe. The new campaign, which will run for three years, helps address global humanitarian challenges and encourages global citizens to take action at a local level.
 

Teens are top credit target

Lauren Bell May 04, 2009

Marketers of debit and credit cards geared to teens balance the
lifestyle-focused needs of teens with parents' interest in security
 

Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation

May 04, 2009

California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp social community.
 

For integration, agencies should come together, right now

Chantal Todé May 04, 2009

Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.
 

Method selects Euro RSCG SF as its new digital agency

Chantal Todé May 04, 2009

As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts.
 

Tying analytics to ad networks helps Web sites target users

Dianna Dilworth May 04, 2009

Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is a new way that both publishers are optimizing their display ad campaigns. Earlier this month, data services firm Omniture and ad network 24/7 Real Media formed a strategic partnership with these and other publishers to track visitor site behavior and tie this information into their display ads.
 

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