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Campaigns
Banner Ad Flies Build Book Show Buzz
Carol Krol
October 31, 2009
Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"
Creative solutions from Supershoes.com, Rubbermaid, Inkubook
October 26, 2009
Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook
NBA shoots for Hispanic audience
Mary Elizabeth Hurn
October 26, 2009
In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
E-mail basics meet new tricks
Douglas Quenqua
October 20, 2009
E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.
DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising
October 12, 2009
Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing
Dickies selects GS&P as its AOR
Dianna Dilworth
October 09, 2009
Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.
Digital marketing shift speeds up
Chantal Todé
October 09, 2009
CDW and Ikea demonstrate shift in traditional marketers toward digital
Chase integrated effort highlights small business cards
Kevin McKeefery
October 01, 2009
Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand.
Retailers find creative fodder in packaging boxes
Chantal Todé
September 29, 2009
Retailers have taken to elevating the lowly cardboard box that their merchandise often arrives in.
DMNews chats with Skip Weldon, VP of marketing at Friendly's
September 28, 2009
DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
DM vets 21st Century and PCH to test social
Cara Wood
September 28, 2009
Insurance provider 21st Century Auto Insurance and Publisher's Clearing House — each with more than 50 years of direct mail marketing experience — are partnering on a multiyear affinity program that has both companies trying new tactics in social media.
Get close for niche results
Lauren Bell
September 14, 2009
Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success
E-commerce an easy sell
Chantal Todé
September 14, 2009
Retailers train their focus online in a tough market by investing in customer experience initiatives.
Burger King taps NASCAR driver for multichannel push
Dianna Dilworth
September 14, 2009
Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the fast food restaurant.
IBM Rational software - Mr. Fong by Ogilvy
September 09, 2009
IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.
British Airways "Face-to-face" with Agency.com
September 01, 2009
With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.
Puma runs with a local crowd
Chantal Todé
August 21, 2009
In the latest twist on marketing campaigns designed to corral and showcase customer and/or employee pearls of wisdom, Puma has launched a new effort that puts its stores' roles in their local communities at the center.
Sony Quantum Code by Euro RSCG Australia
August 18, 2009
To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
From TV set to PC screen
Chantal Todé
August 17, 2009
TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.
Toshiba takes on town names in UGC push
Kevin McKeefery
August 17, 2009
To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content.
Kmart, Draftfcb focus on tweens for back-to-school
Lauren Bell
August 07, 2009
Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.
Kia extends 'A new way to roll' campaign with augmented reality game
Dianna Dilworth
August 07, 2009
The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.
AT&T debuts new campaign for back-to-school
Dianna Dilworth
July 31, 2009
AT&T has tapped musician Mary J. Blige for a new multichannel effort to push phones for back-to-school. The new campaign, called "Shedding styles," features the artist changing into various outfits, yet finding a phone to match each.
Mail's multichannel power
Nathan Golia
July 27, 2009
Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.
Sky's the limit for Infiniti convertible's new mobile campaign
Dianna Dilworth
July 27, 2009
To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile elements.
Butterfinger brings back old slogan for social effort
Kevin McKeefery
July 23, 2009
After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.
Heineken taps Euro RSCG as AOR
Lauren Bell
July 17, 2009
Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.
Qdoba adds mobile to loyalty efforts with rewards program
Lauren Bell
July 13, 2009
A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with Qdoba Mobile Rewards. The Mexican food chain teamed with mobile loyalty company Tetherball to create the on-the-go program.
AirTran finds e-mail helps increase loyalty
Dianna Dilworth
July 13, 2009
AirTran Airways has found that e-mail is a helpful tool to help keep up communications with its frequent flier members. In fact, since the airline teamed up with e-mail services provider e-Dialog to revamp its e-mail program, the brand has seen a 70% increase in click-through rates in its e-mails.
Hardee's uses mobile for name contest
Dianna Dilworth
July 13, 2009
Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.
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Brand marketers rethink e-commerce
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Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
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