November 19, 2012
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
November 01, 2012
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
July 16, 2012
How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.
June 01, 2012
Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
May 10, 2012
Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.
May 04, 2012
Women's clothing retailer the dressbarn partnered with digital advertising agency Conversation LLC to launch on May 4 "Share Your (MOM)ent," a national Mother's Day campaign enticing customers to interact with the brand using social media, said Dressbarn's senior manager of marketing at the company Donna Baccollo.
May 03, 2012
The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.
May 01, 2012
Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
May 01, 2012
The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."
The U.S. Postal Service (USPS) will initiate a campaign this summer incenting businesses to incorporate 2D mobile codes on their direct marketing fliers, said Tom Foti, manager of direct mail and periodicals at USPS, during the panel "Promotions and Incentives for Mail" at the 2012 National Postal Forum in Orlando, Fla.
April 01, 2012
Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
The U.S. Postal Service has launched an integrated media campaign to promote its Web-based service Every Door Direct Mail, a free suite of mailing services for small businesses available over the Web, said Patricia Licata, senior PR representative at USPS. USPS also re-designed its online shipping tool Click-N-Ship and said a Click-N-Ship for Business product will be available mid-April.
March 15, 2012
You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.
March 01, 2012
McDonald's learned the hard way that social network campaigns take away their ability to control the message.
March 01, 2012
Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.
March 01, 2012
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
March 01, 2012
HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
February 28, 2012
Jaguar's "Alive" campaign (or ALIVE, if one considers the press statement) is a massive branding effort unveiled February 27, modernizing the luxury line of automobiles with slick new logos and some spiffy TV spots, the latter of which tout how the luxury line of automobiles "is as alive as we are."
February 01, 2012
Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
February 01, 2012
New and expecting moms can track regional flu activity with ads from mobile apps.
February 01, 2012
The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
February 01, 2012
If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
February 01, 2012
Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
February 01, 2012
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
February 01, 2012
Dell strives to better target its customers and market its brand.
February 01, 2012
TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.
February 01, 2012
In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
February 01, 2012
The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
February 01, 2012
To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
