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 Campaign

Gap launches digital and social campaign

May 10, 2012

Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.
 

Dressbarn leverages social media for Mother's Day campaign

Chandler Smith May 04, 2012

Women's clothing retailer the dressbarn partnered with digital advertising agency Conversation LLC to launch on May 4 "Share Your (MOM)ent," a national Mother's Day campaign enticing customers to interact with the brand using social media, said Dressbarn's senior manager of marketing at the company Donna Baccollo.
 

Men's Wearhouse campaign uses Facebook to gather customer insights

May 03, 2012

The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.
 

Taco Bell invites customers to go crazy for its 'Doritos Locos Tacos'

May 01, 2012

Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
 

Condom brand helps young adults obtain privacy

May 01, 2012

The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."
 

USPS to launch mobile barcode incentive campaign

April 02, 2012

The U.S. Postal Service (USPS) will initiate a campaign this summer incenting businesses to incorporate 2D mobile codes on their direct marketing fliers, said Tom Foti, manager of direct mail and periodicals at USPS, during the panel "Promotions and Incentives for Mail" at the 2012 National Postal Forum in Orlando, Fla.
 

Virtual grocery store targets South Korean straphangers

April 01, 2012

Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
 

USPS launches small businesses product, campaign

Ryan Joe March 20, 2012

The U.S. Postal Service has launched an integrated media campaign to promote its Web-based service Every Door Direct Mail, a free suite of mailing services for small businesses available over the Web, said Patricia Licata, senior PR representative at USPS. USPS also re-designed its online shipping tool Click-N-Ship and said a Click-N-Ship for Business product will be available mid-April.
 

Organizing to campaign

March 15, 2012

You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.
 

McDonald's Twitter campaign backfires with popular hashtag

March 01, 2012

McDonald's learned the hard way that social network campaigns take away their ability to control the message.
 

Smoothie King shakes it up with weight loss campaign

March 01, 2012

Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.
 

Cadbury fans 'keep team GB pumped' for the Olympics

March 01, 2012

Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
 

It's alive! HarperCollins augments reality

March 01, 2012

HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
 

Jaguar's new campaign: "Just Endangered Not Extinct"

Ryan Joe February 28, 2012

Jaguar's "Alive" campaign (or ALIVE, if one considers the press statement) is a massive branding effort unveiled February 27, modernizing the luxury line of automobiles with slick new logos and some spiffy TV spots, the latter of which tout how the luxury line of automobiles "is as alive as we are."
 

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

February 01, 2012

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
 

Vicks gets moms' ear with flu warnings

February 01, 2012

New and expecting moms can track regional flu activity with ads from mobile apps.
 

IKEA enlists fans to target their own friends

February 01, 2012

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
 

Pandora's targeting model hard to parse

February 01, 2012

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
 

Dish Network misses mark on static 'offer'

February 01, 2012

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
 

AT&T CMO heralds targeted approach

February 01, 2012

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
 

Dell's transformation

February 01, 2012

Dell strives to better target its customers and market its brand.
 

Restaurant gives drunk drivers a helping finger

February 01, 2012

TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.
 

Agency friends spin to win office swag and aid charity

February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 

P&O Cruises aids landlubbers with reservations

February 01, 2012

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
 

FYI Direct to launch campaign for FreeScore.com

January 25, 2012

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
 

Edible Arrangements names Stern AOR

January 12, 2012

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
 

A call for email détente: efficient marketing

Rob Price, Eleven January 11, 2012

Almost every time I wind up on some company's email database, I get punished for it.
 

Axe campaign has fans collaboratively write graphic novel online

January 10, 2012

Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.
 

Incentives can fuel the idea

Flora Caputo, VP, executive creative director, Jacobs Agency January 10, 2012

Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.