New industry benchmarks for mobile campaign measurement
The undergarment manufacturer targets a younger, more feminine audience.
Why marketers need to focus on "you."
A discussion with author Brian Sheehan on connecting with customers on an emotional level.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.
Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.
Women's clothing retailer the dressbarn partnered with digital advertising agency Conversation LLC to launch on May 4 "Share Your (MOM)ent," a national Mother's Day campaign enticing customers to interact with the brand using social media, said Dressbarn's senior manager of marketing at the company Donna Baccollo.
The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.
Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."
The U.S. Postal Service (USPS) will initiate a campaign this summer incenting businesses to incorporate 2D mobile codes on their direct marketing fliers, said Tom Foti, manager of direct mail and periodicals at USPS, during the panel "Promotions and Incentives for Mail" at the 2012 National Postal Forum in Orlando, Fla.
Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
The U.S. Postal Service has launched an integrated media campaign to promote its Web-based service Every Door Direct Mail, a free suite of mailing services for small businesses available over the Web, said Patricia Licata, senior PR representative at USPS. USPS also re-designed its online shipping tool Click-N-Ship and said a Click-N-Ship for Business product will be available mid-April.
You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.
McDonald's learned the hard way that social network campaigns take away their ability to control the message.
Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
Jaguar's "Alive" campaign (or ALIVE, if one considers the press statement) is a massive branding effort unveiled February 27, modernizing the luxury line of automobiles with slick new logos and some spiffy TV spots, the latter of which tout how the luxury line of automobiles "is as alive as we are."
Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
New and expecting moms can track regional flu activity with ads from mobile apps.
The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
Dell strives to better target its customers and market its brand.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...