Campaign

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

Timeless Truth #8: You Are the Sunshine of Your Life

Timeless Truth #8: You Are the Sunshine of Your Life

Why marketers need to focus on "you."

Will Customers Fall in Love With Your Brand?

Will Customers Fall in Love With Your Brand?

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A discussion with author Brian Sheehan on connecting with customers on an emotional level.

40 under 40: What's been your favorite campaign to work on?

40 under 40: What's been your favorite campaign to work on?

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It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.

San Antonio's social battle cry fuels a user-generated travel campaign

San Antonio's social battle cry fuels a user-generated travel campaign

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While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.

Man up, Brut style

Man up, Brut style

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How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.

Skype campaign derides the lack of social in social media

Skype campaign derides the lack of social in social media

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Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."

Gap launches digital and social campaign

Gap launches digital and social campaign

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Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.

Dressbarn leverages social media for Mother's Day campaign

Dressbarn leverages social media for Mother's Day campaign

Women's clothing retailer the dressbarn partnered with digital advertising agency Conversation LLC to launch on May 4 "Share Your (MOM)ent," a national Mother's Day campaign enticing customers to interact with the brand using social media, said Dressbarn's senior manager of marketing at the company Donna Baccollo.

Men's Wearhouse campaign uses Facebook to gather customer insights

Men's Wearhouse campaign uses Facebook to gather customer insights

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The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.

Taco Bell says: 'Live Mas'

Taco Bell says: 'Live Mas'

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Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.

Condom brand's naughty site

Condom brand's naughty site

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The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."

USPS to launch mobile barcode incentive campaign

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The U.S. Postal Service (USPS) will initiate a campaign this summer incenting businesses to incorporate 2D mobile codes on their direct marketing fliers, said Tom Foti, manager of direct mail and periodicals at USPS, during the panel "Promotions and Incentives for Mail" at the 2012 National Postal Forum in Orlando, Fla.

Virtual grocery store in South Korea

Virtual grocery store in South Korea

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Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.

USPS launches small businesses product, campaign

The U.S. Postal Service has launched an integrated media campaign to promote its Web-based service Every Door Direct Mail, a free suite of mailing services for small businesses available over the Web, said Patricia Licata, senior PR representative at USPS. USPS also re-designed its online shipping tool Click-N-Ship and said a Click-N-Ship for Business product will be available mid-April.

Organizing to campaign

Organizing to campaign

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You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.

McDonald's Twitter campaign backfires with popular hashtag

McDonald's Twitter campaign backfires with popular hashtag

McDonald's learned the hard way that social network campaigns take away their ability to control the message.

Smoothie King shakes it up with weight loss campaign

Smoothie King shakes it up with weight loss campaign

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Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury fans 'keep team GB pumped' for the Olympics

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Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Jaguar's new campaign: "Just Endangered Not Extinct"

Jaguar's new campaign: "Just Endangered Not Extinct"

Jaguar's "Alive" campaign (or ALIVE, if one considers the press statement) is a massive branding effort unveiled February 27, modernizing the luxury line of automobiles with slick new logos and some spiffy TV spots, the latter of which tout how the luxury line of automobiles "is as alive as we are."

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

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Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers

Vicks gets moms' ear with flu warnings

Vicks gets moms' ear with flu warnings

New and expecting moms can track regional flu activity with ads from mobile apps.

IKEA enlists fans to target their own friends

IKEA enlists fans to target their own friends

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

Pandora's targeting model hard to parse

Pandora's targeting model hard to parse

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.

Dish Network misses mark on static 'offer'

Dish Network misses mark on static 'offer'

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.

AT&T CMO heralds targeted approach

AT&T CMO heralds targeted approach

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For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

Dell's transformation

Dell's transformation

Dell strives to better target its customers and market its brand.

Restaurant gives drunk drivers a helping finger

Restaurant gives drunk drivers a helping finger

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TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.

Agency friends spin to win office swag and aid charity

Agency friends spin to win office swag and aid charity

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In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...