Campaign Management

Just How Good a Digital Campaign Manager Are You?

Just How Good a Digital Campaign Manager Are You?

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Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

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A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

The New Chief Marketing (Accountability/Revenue/ Technology) Officer

The New Chief Marketing (Accountability/Revenue/ Technology) Officer

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Success in marketing today requires rethinking MRM, campaign management, and ROI.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

Listening? Check. Planning? Check. Now? Deliver...

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

The American Red Cross Braves the Campaign Storm

The American Red Cross Braves the Campaign Storm

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Hurricane Sandy forces the Red Cross to change the course of its holiday-giving campaign.

40 under 40: What's been your favorite campaign to work on?

40 under 40: What's been your favorite campaign to work on?

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It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.

Maintain a meaningful cross channel dialogue with customers

Maintain a meaningful cross channel dialogue with customers

Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

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Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.

Lessons learned and 2012 predictions for the ad industry

Lessons learned and 2012 predictions for the ad industry

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.

Do your research and choose the right Hispanic call center

Do your research and choose the right Hispanic call center

When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.

Q&A: Stephanie Miller, VP of email and digital services at Aprimo

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Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization and an investment in technology to make your email campaign pay off.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.