Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Success in marketing today requires rethinking MRM, campaign management, and ROI.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Month 4 for Mitel: The time for bold action is now.
Hurricane Sandy forces the Red Cross to change the course of its holiday-giving campaign.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.
Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization and an investment in technology to make your email campaign pay off.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.