A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Success in marketing today requires rethinking MRM, campaign management, and ROI.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Month 4 for Mitel: The time for bold action is now.
Hurricane Sandy forces the Red Cross to change the course of its holiday-giving campaign.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.
Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization and an investment in technology to make your email campaign pay off.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.