Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
Success in marketing today requires rethinking MRM, campaign management, and ROI.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Month 4 for Mitel: The time for bold action is now.
Hurricane Sandy forces the Red Cross to change the course of its holiday-giving campaign.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.
Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization and an investment in technology to make your email campaign pay off.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...