Campaign Management

Just How Good a Digital Campaign Manager Are You?

Just How Good a Digital Campaign Manager Are You?

By

Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

By

A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

The New Chief Marketing (Accountability/Revenue/ Technology) Officer

The New Chief Marketing (Accountability/Revenue/ Technology) Officer

By

Success in marketing today requires rethinking MRM, campaign management, and ROI.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

Listening? Check. Planning? Check. Now? Deliver...

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

The American Red Cross Braves the Campaign Storm

The American Red Cross Braves the Campaign Storm

By

Hurricane Sandy forces the Red Cross to change the course of its holiday-giving campaign.

40 under 40: What's been your favorite campaign to work on?

40 under 40: What's been your favorite campaign to work on?

By

It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.

Maintain a meaningful cross channel dialogue with customers

Maintain a meaningful cross channel dialogue with customers

Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

By

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.

Lessons learned and 2012 predictions for the ad industry

Lessons learned and 2012 predictions for the ad industry

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.

Do your research and choose the right Hispanic call center

Do your research and choose the right Hispanic call center

When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.

Q&A: Stephanie Miller, VP of email and digital services at Aprimo

By

Stephanie Miller, VP of email and digital services with Aprimo, discusses factors including campaign management, audience segmentation, customization and an investment in technology to make your email campaign pay off.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...