Campaign Looks to Build Ethernet Bridges

Share this article:
Western Multiplex, Sunnyvale, CA, a provider of high-capacity, point-to-point fixed wireless connectivity solutions, has started an advertising campaign to increase awareness of its Tsunami Wireless Ethernet Bridges.


The campaign targets customers who need high-capacity building-to-building connectivity without the cost and wait associated with getting connections from their local telecommunications providers.


The print ads will appear in information technology trade, education and health publications and will tie into its GoConnect Partner program. The ads encourage readers to "Increase their bandwidth. Save money. Deploy today." GoConnect is designed to make Western Multiplex products easy to sell by providing channel partners with extensive technical and sales training.


The ads send readers to a Web site, www.wmux.com/newwire, or a toll-free number for more information.


The campaign was designed by Euro RSCG DSW Partners/Salt Lake City.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.