The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.