Cambruzzi Marketing to help Nielsen with custom media
Nielsen Business Media brands Hollywood Reporter and Billboard have appointed Cambruzzi Marketing to lead the sales and marketing efforts for their custom media products in the home entertainment and consumer categories.
Cambruzzi Marketing will also represent Nielsen Business Media's online sales efforts in the home entertainment sector.
Custom media has become one of the fastest growing segments in the media industry. The process involves the creation and production of communications solutions for marketers.
Cambruzzi Marketing aims to unite The Hollywood Reporter and Billboard brands, along with other Nielsen brands, to create new and differentiated print, online media and live opportunities for customers.
Dennis Cambruzzi, founder and president of Cambruzzi Marketing, is a long-term sales and marketing figure in the home video media space. He was previously the lead sales executive for Video Store Magazine and the publisher of Video Software Magazine.
Mr. Cambruzzi has also partnered with Adams Research Media and Grid Media LLC. He has participated in the launches of two magazines for Hanley Wood, a media company serving the residential construction space.
Nielsen Business Media has 42 publications, more than 60 trade shows and 185 digital products and services.