Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.
What's in our inbox this month: Emails from outdoor gear companies. Some of these just need to take a hike.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.