Caller-ID Campaign Jams Phone Lines in Osaka

Share this article:
A campaign to dial consumer phone lines and hang up after one ring to leave a marketing message on caller-ID displays is blamed for a telephone outage in Osaka, Japan's second-largest city.


About 5.16 million landline and mobile phone customers suffered outages July 29, Nippon Telegraph and Telephone Corp. said. The telecommunications provider said it suspended the phone service of a company, which it declined to identify, on accusations that its effort to leave dial-back information on caller-ID displays overloaded the city's telephone network, the Associated Press reported.


The company was involved in a similar campaign this month that also caused a service shutdown, Nippon Telegraph and Telephone said.


Such marketing campaigns, in which the caller hangs up intentionally to leave a message on caller ID to get consumers to call back, have been tried in the United States, though without such disastrous effects. Consumers have reported receiving such calls from Voice Mail Central, Duncanville, TX, which offers personal toll-free numbers and voice mail services.


According to U.S. Federal Trade Commission officials, telemarketing regulations do not cover such activities.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.