Callahan Creek Debuts Prerogative Brand Arm

Share this article:
Callahan Creek Inc., a full-service agency offering services like advertising and direct marketing, has debuted Prerogative, a new brand consultancy to help marketers target women.


The Lawrence, KS, consultancy will use linguistics, ethnography, quantitative research and nontraditional research groups. These disciplines will help marketers understand how women perceive brands and design strategies to convey the appropriate impression.


Plans call for additional offices in New York, Atlanta and San Francisco.


Founded in 1982, Callahan last year posted billings of $35 million from clients like Sprint Corp., Hill's Pet Nutrition and the Kansas Department of Commerce and Housing.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.