Call Measurement

Direct Mail Without Call Tracking Is Just Silly

Direct Mail Without Call Tracking Is Just Silly

Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.

3 Things Mobile Marketers Are Doing Wrong

3 Things Mobile Marketers Are Doing Wrong

Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.

Track bottom line impact with ad call measurement

Track bottom line impact with ad call measurement

Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.