Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.
Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.
Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.
Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...