Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.
Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.
Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.