Call Measurement

Why Traditional Call Tracking Is No Longer Enough

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.

Direct Mail Without Call Tracking Is Just Silly

Direct Mail Without Call Tracking Is Just Silly

Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.

3 Things Mobile Marketers Are Doing Wrong

3 Things Mobile Marketers Are Doing Wrong

Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.

Track bottom line impact with ad call measurement

Track bottom line impact with ad call measurement

Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.

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