Call Measurement

Adobe Cloud Taps Into Phone Calls

Adobe Cloud Taps Into Phone Calls

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DialogTech integrations will give Adobe users more insight into driving phone interactions.

4 Statistically Proven Ways Marketers Can Drive Customer Calls

4 Statistically Proven Ways Marketers Can Drive Customer Calls

Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.

Why Traditional Call Tracking Is No Longer Enough

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant - in light of what today's call analytics solutions can do.

Direct Mail Without Call Tracking Is Just Silly

Direct Mail Without Call Tracking Is Just Silly

Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.

3 Things Mobile Marketers Are Doing Wrong

3 Things Mobile Marketers Are Doing Wrong

Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.

Track bottom line impact with ad call measurement

Track bottom line impact with ad call measurement

Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...