Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
IBM's artificially intelligent prodigy will be applying for work in call centers.
The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.
What your marketing organization can do to better prepare for the "Year of Empathy."
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.