According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.
KANA Software, Inc. has acquired contact center technologies provider Sword Ciboodle
When performance and profits are on the line, it pays to put time into vetting one of the most important pieces of the puzzle: the Hispanic call center.
Caller ID is supposed to be a bulwark when it comes to unwanted calls. Not anymore.
Butterball has named Young & Rubicam New York its agency of record. The relationship took effect last week and was announced November 22.
E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.