California Cans Spam

Share this article:
California Gov. Pete Wilson this week signed into law two pieces of legislation aimed at putting a lid on unsolicited bulk commercial e-mail, or spam.


Both laws take effect in January.


California Assembly bill 1629, the Internet Consumer Protection Act, makes spamming a crime unless there is a pre-existing relationship between the sender and the recipient.


Under the bill, Internet service providers who notify e-mailers of an anti-spam policy can collect civil damages from unsolicited bulk e-mailers equal to the amount of money lost because of the unsolicited e-mail, or $50 for each e-mail message, up to a maximum of $25,000 per day, whichever is greater.


The second law, California Assembly bill 1676 sponsored by Rep. Debra Bowen (D-Torrence), will require companies sending "unsolicited advertising material" by e-mail to include "ADV:" in the subject line of the e-mail and "ADV:ADLT" in the subject line if the advertising e-mail is intended only for people over age 18.


The Bowen bill also will require companies sending bulk advertising e-mail to California residents to set up a toll-free number and include it, along with a valid return address, in the e-mail so recipients can call and opt out of future mailings.


The text of both bills is available at www.leginfo.ca.gov.


--
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.