California AG Heaps Troubles on Fax.com

Share this article:
Adding to the already considerable legal woes of fax broadcaster Fax.com, the California attorney general's office filed a federal civil complaint alleging junk-fax violations by the company and seeking millions in penalties and damages.


Calling the Aliso Viejo, CA-based firm a "24-hour privacy invasion operation," California attorney general Bill Lockyer charged Fax.com with committing "millions" of violations of state law and the federal Telephone Consumer Protection Act by sending unsolicited commercial faxes and prerecorded phone messages. In addition, the complaint alleges that Fax.com committed violations of unfair competition and misleading advertising laws.


The state is seeking a $15 million civil penalty for state violations as well as $500 for each TCPA violation and $1,500 for each "willful and knowing" violation of the TCPA.


Fax.com representatives did not respond to a call for comment yesterday.


California is the latest to sue Fax.com over allegations of illegal faxing. The company has been the subject of several state complaints, a $5.3 million Federal Communications Commission complaint and numerous private civil suits. The largest civil suit came from Silicon Valley entrepreneur Steve Kirsch, co-founder of the Infoseek Internet search engine and current president of Propel software. Kirsch filed a $2.2 trillion lawsuit against Fax.com in August 2002 in conjunction with Redefining Progress, Oakland, CA, an activist think tank.


Kirsch's case and all other fax cases in state court in California are on hold pending a state court of appeals decision regarding the right for private citizens to sue under the TCPA. An Orange County, CA, judge recently dismissed a consumer class-action case against Fax.com after agreeing with the company's contention that the state must pass a law "opting in" to the federal statute before consumers can sue.


Though the state legislature passed a law deleting California's state fax rule and bringing it into line with federal law, Fax.com claims the state must go a step further and affirm the federal law at the state level, said Kevin Tripi, an Irvine, CA-based lawyer representing the plaintiff in the Orange County case. Whichever way the appeals court rules, the case will likely end up in the state Supreme Court, Tripi said.


In an interview yesterday, Kirsch -- whose stated objective is to put Fax.com out of business -- characterized Fax.com's argument as a delaying tactic and said past case history favors his right to sue.


Kirsch said he approved of rules handed down last month by the FCC requiring fax advertisers to obtain written permission from consumers before sending commercial faxes. The rule, which takes effect 30 days after it is published in the Federal Register, will make it harder for junk faxers to falsely claim they have consumer permission top send fax materials, he said. Publishing of the rule in the Federal Register is expected at any time.


"It's going to put the burden of proof squarely on the people who are sending faxes," Kirsch said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.