CADM Starts Hispanic Marketing Group

Share this article:
The Chicago Association of Direct Marketing launches its 11th special interest group with the creation of a caucus dedicated to Hispanic marketing.


The Hispanic Marketing Special Interest Group will serve as an information and resource hub for marketers planning to target Spanish speakers in the United States. Its mandate includes awareness generation, education, research, network and business opportunities.


This foray follows the New York-based Direct Marketing Association's success with its own DMA Hispanic Council, whose Directo Days conference is scheduled for April 19-20 in New York.


The CADM Hispanic group's first chairman is Gustavo Gruber of Banta Direct Marketing Group. The vice chair is Michael Rodriguez of ePrize. Eduardo Alvarez of Leo Burnett runs membership, and Cristina Benitez of Lazos Latinos is a strategic adviser.


Among other steering committee members, Les and Joyce Pinto of Les Pintos are in charge of events along with Banta Corp.'s Ricardo Orozco, Manny Rodriguez of Sears, Roebuck and Co. heads public relations and Luis M. Salces of LMS Communications handles sponsorships.


CADM formally introduces the Hispanic group April 21 at the 50th Annual Chicago DM Days & Expo on Chicago's Navy Pier. A session planned for 3 p.m. that day titled "The Hispanic TAR Model -- How to Target, Acquire and Retain Hispanic Consumers" inaugurates the group.


Special interest groups were started two decades ago at CADM. The others are Chicago Broadcast Direct, Creative Exchange, CRM, Database, E-Commerce, Entrepreneur, Financial Network, Nonprofit, Production and the Teleservices Network.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.