CADM Sets Date for Tempo Awards
The presentation will be on the first evening of the 49th annual Chicago DM Days & Expo (cadm.org). The venue is Navy Pier. The deadline for entries is Nov. 1.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.