Cable's Big Book Gets Bigger

Share this article:
North American Cable Equipment Inc., West Chester, PA, completed the largest catalog in its history, a 484-page book known as version T113.


The catalog includes 25,000 products from more than 200 vendors. It features charts, technical specifications, informational abstracts and a glossary of industry terms and definitions. The 15,000 circulation mixes customers and prospects.


"The main two groups we focus on are the cable TV and satellite industries," salesman Stuart Lindsay said. "We sell installation materials to both industries."


Products include cable connectors and splitters.


"We don't just hit the purchasing people," he said. "We also hit the technicians and engineers -- everybody who would buy and recommend [our products]. But our main target audience is installers, and we've added a large security section. Those products include cameras, digital video recorders, video amplifiers as well as housings and mountings for cameras."


The current version of the catalog may not remain the company's largest for long.


"The next version will come out in November," Lindsay said. "We're going to probably make it bigger and add things as needed."


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.