As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices.
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A growing number of marketers are making digital marketing a top-shelf priority.
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Sales attribution is imperative for a company and its growth.