Cabela's Uses Firstlogic Encoding

Share this article:
Data quality software vendor Firstlogic, La Crosse, WI, announced recently that its address correction and encoding technology has been integrated into online and catalog retailer Cabela's new Web site at www.cabelas.com.


Using its Catalog Online Store Management Operations system, hi-tech company ispi, Lincoln, NE, was able to integrate Firstlogic's technology for Cabela's. By using Firstlogic's domestic and Canadian solutions, Cabela's, Sidney, NE, will be able to standardize the addresses that are entered into its online order form and then verify the corrected addresses with the customers. Cabela's catalogs offer a selection of fishing, hunting, camping clothing and footwear products.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.