Cabela's Uses Firstlogic Encoding

Share this article:
Data quality software vendor Firstlogic, La Crosse, WI, announced recently that its address correction and encoding technology has been integrated into online and catalog retailer Cabela's new Web site at www.cabelas.com.


Using its Catalog Online Store Management Operations system, hi-tech company ispi, Lincoln, NE, was able to integrate Firstlogic's technology for Cabela's. By using Firstlogic's domestic and Canadian solutions, Cabela's, Sidney, NE, will be able to standardize the addresses that are entered into its online order form and then verify the corrected addresses with the customers. Cabela's catalogs offer a selection of fishing, hunting, camping clothing and footwear products.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?