Cabela's Deploys Coremetrics

Share this article:
Online marketing analytics company Coremetrics, Burlingame, CA, said yesterday that Cabela's has deployed Web analytics from Coremetrics to provide detailed analysis of online customer and visitor behavior for the Cabela's Web site.


Cabela's, Sidney, NE, is one of the world's largest mail-order, retail and Internet outdoors outfitters.


Using Coremetrics Online Analytics 2004, Cabela's expects to improve site usability by analyzing click-stream behaviors to determine how different segments of customers navigate the company's Web site.


Cabela's also will marry live profile data from Coremetrics with retail and catalog information inside its internal data warehouse. As a result, each department at Cabela's will gain access to a single customer profile with comprehensive multichannel activity.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.