Cabela's claims higher Google rankings from proxy A/B site tests

Share this article:

Interactive marketing consultancy Netconcepts claims it has increased online traffic and e-commerce revenue for outdoor outfitter Cabela's "without ever touching the site."

The Madison, WI-based Netconcepts said it did so using proprietary search engine optimization technology called GravityStream.

Netconcepts understood that Cabela's continued growth depended on increasing its online revenue. But Cabela's had more than 50,000 products -- outdoor clothing and gear for hunting, camping and fishing -- for sale on its site at www.cabelas.com. It could not afford to go offline, even briefly, for a complete search engine optimization project. So Netconcepts deployed its GravityStream technology.

GravityStream allows a company to maintain the current integrity of its site and keep it live while a proxy version of the same site undergoes A/B testing, Netconcepts claims. In this way, a site's existing Web pages can be tested and compared with GravityStream-optimized pages.

After optimizing Cabela's site, Netconcepts reported that Google rankings for 22 trophy keywords improved by more than 20 percent. It also claimed that about 222,000 product-oriented search terms now drive traffic to 43,000 unique Web pages monthly.

As a result, Netconcepts said that Sidney, NE-based Cabela's online revenue increased as a direct result of attaining Page 1 Google rankings for competitive search terms including "compound bows," "bib and coveralls" and "riflescope accessories."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.