Cabela's and U.S. Bank Hunt Up New Loyalty Card

Share this article:

U.S. Bank has partnered with specialty retailer Cabela's to release the Cabela's Visa Check Card.

The new card rewards cardholders with points for every signature (non-PIN) purchase made at Cabela's or any other merchant that accepts Visa debit.

Cardholders earn one point for every $2 spent at any of Cabela's and one for every $3 purchase from other vendors. They will also receive a $10 Cabela's gift card for every 1,000 points earned.

The card will be promoted in Cabela's catalogs and online store, as well as in U.S. Bank branches.

The artwork appearing on the card depicts a floatplane on a lake with a mountain background..

Cabela's, Sidney, NE, is a specialty retailer that sells hunting, fishing, camping and outdoor merchandise.

U.S. Bancorp. owns U. S. Bank, Minneapolis, MN.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.