Cabela's Aims to Forecast Weather-Related Demand
Designed by Planalytics Inc., the software, known as Impact LR, can provide long-range forecasts of consumer demand and contain details down to the ZIP-code level, a Cabela's executive said.
Impact LR can predict how weather will affect seasonal business up to one year in advance.
Sidney, NE-based Cabela's, markets hunting, fishing and outdoors gear through catalogs distributed nationwide and in 120 countries.
Planalytics, Wayne, PA, is a supply chain planning firm.