CA picks Digitas after review

Share this article:

IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.

Marianne Budnik, CMO of CA, said in a statement that the agency is “diligent in listening to and deeply understanding the needs of our different customer and prospect audiences.” Representatives from CA could not be immediately reached for comment.

The work is business-to-business focused. A major goal is to redesign the CA Web site to reach various business audiences, from executives to IT professionals, said Dennis Riley, SVP and relationship lead at Digitas. He added that the agency will work on several initiatives for CA World 2010, which will take place next month.

In a recent change at the agency, Colin Kinsella was named president for North America effective January 1. He previously served as chief innovation officer at Razorfish, also a Publicis Groupe agency.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.