CA Assembly Passes E-Mail Ad Bill

Share this article:
Legislation passed by the California Assembly regarding the prohibition of the transmission of unsolicited advertising by e-mail will soon arrive on Gov. Pete Wilson's desk.


The bill, AB 1676, is an act to amend a section of the Business and Professions Code relating to advertising. It says: "No person conducting business in this state shall electronically mail (e-mail) unsolicited advertising material unless they establish a toll-free number or valid operated return e-mail address allowing the recipient to notify the sender not to e-mail any further unsolicited documents."


The bill also states that the toll-free number they can call or the valid return e-mail address shall be the first text in the body of the message and the same size as the majority of the text of the message. The bill is applicable to any e-mail service provider qualified to do business in the state.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.