C2C

CRM email addresses meet Facebook for hyper-targeting

CRM email addresses meet Facebook for hyper-targeting

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Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud

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Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Linking marketing and customer service data to get close to customers

Linking marketing and customer service data to get close to customers

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There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.

Extole launches next generation C2C social marketing platform

Extole launches next generation C2C social marketing platform

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Social marketing software provider Extole has revamped its C2C suite.

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