C2C

CRM email addresses meet Facebook for hyper-targeting

CRM email addresses meet Facebook for hyper-targeting

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Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud

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Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Linking marketing and customer service data to get close to customers

Linking marketing and customer service data to get close to customers

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There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.

Extole launches next generation C2C social marketing platform

Extole launches next generation C2C social marketing platform

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Social marketing software provider Extole has revamped its C2C suite.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...