September 20, 2012
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
September 19, 2012
Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.
September 11, 2012
There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.
July 17, 2012
Social marketing software provider Extole has revamped its C2C suite.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
