Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.
There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.
Social marketing software provider Extole has revamped its C2C suite.
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