Buzzwords

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Most Annoying Marketing Buzzwords [Video]

Most Annoying Marketing Buzzwords [Video]

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What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on the marketing jargon they'd be happy never to hear again.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...